- Wayne State Workforce Development
- Bettye Washington Greene Lecture
- Social Work Faculty Support at WSU
- Wayne State Science Olympiad
- Chemistry Peer Mentor Support
- African American Studies
- 2022-23 MISB Impact Report
- WSU Strategic Partnerships
- Education Finish Line Funds
- Honors Student Support
- Glamour Magazine Design
- Mock Personas and Content Calendar
- Fictitious Client Identity Development
- Feature Story
- MCWT Impact Backgrounder (Fact Sheet)
- MCWT History Infographic
- News Release and Target Media List
- Media Pitch and Briefing Memo
- EAAO Social Marketing Campaign
- Crain’s Detroit Business Congratulatory Story
A case statement promoting a partnership with Wayne State University dedicated to workforce development in the heart of Detroit.
A news article discussing and celebrating the inaugural Bettye Washington Greene Endowed Memorial Lecture and the partnership the series sparked between Wayne State and Dow.
A marketing one-sheet dedicated to increasing philanthropic support for Wayne State social work faculty through a variety of giving options.
A brochure promoting Science Olympiad and its STEM development capabilities at Wayne State University.
A one-sheet promoting the Chemistry Peer Mentor program at the Wayne State University Department of Chemistry.
A brochure sharing the accomplishments and critical initiatives stemming from the Wayne State University Department of African American Studies.
A report demonstrating the impact students, faculty, alumni, and donors had on the Wayne State University Mike Ilitch School of Business through philanthropy, community service, and mentorship for the 2022-23 academic year.
A booklet promoting pathways to a Wayne State partnership for corporations, some foundations, and other prospective partnering organizations.
A booklet promoting financial support funds within Wayne State University’s College of Education that help students complete their degrees and graduate.
A booklet promoting student support opportunities in the Honors College at Wayne State University.
A fashion and beauty magazine concept designed entirely “from scratch” by me. Includes two-page spreads, departments, ads, features, and more.
An audience persona breakdown and social media content calendar for an imagined company serving clean burgers to health-conscious customers.
A fictitious client created as an individual class project. In this project, several aspects of the mock client were developed, including company name, company logo, mission statement, business cards, external publics, and internal publics. Client modeled after Forgotten Harvest.
Feature story based on fictitious information, data, and quotations for the Michigan Council of Women in Technology Foundation.
Backgrounder (fact sheet) based on real organizational information for the Michigan Council of Women in Technology Foundation.
Background infographic based on actual organizational information for the Michigan Council of Women Technology Foundation.
News release and target media list based on a fictitious event for the Michigan Council of Women in Technology Foundation.
Media pitch and briefing memo based on a fictitious event for the Michigan Council of Women Technology Foundation.
A detailed concept-to-execution social marketing campaign for a fictitious organization that makes quality produce and a balanced lifestyle more attainable to all people.
A story written to recognize three exceptional Wayne State philanthropy leaders for their 2023 Notable Leaders in Fundraising awards granted by Crain’s Detroit Business.